Case Studies

BRIEF

  • BlackHawk real food movement is all about eating food that improves our health, happiness and longevity

  • Design unit that will allow high stock holding, compact footprint, suitable for dog + cat for both, wet + dry food types, easily updatable signage for promotional activity, modular unit can be scaled from single 1-bay display to multiple 4-bay

PROPOSAL

  • BlackHawk brand activation unit was designed with a of key features to ensure it stood out from other brands

  • Lighting was introduced in a natural warm lumen (as opposed to a clinical white light) to ensure the “natural” aspect of the brand was maintained and delivered in store

RESULT

  • Concept proposal received excellent feedback and led to a high number of veterinarian clinics becoming stockists of the BlackHawk range.

  • Buy-in deals negotiated and over 400 units we produced for the entire Australian market

  • A strong impactful brand presence has been achieved with the premium display units.

Masterpet

PROJECT: Brand Activation Station     MARKET: Retail

Display Stand Merchandising

Concept

Final Product In Store

Blackhawk_Framed_resize1.JPG

Client Feedback

"To say the job was 'well done' isn't giving credit to the incredible quality and attention to detail in the design"

Chrissy Chenery

Shopper Marketing Manager

Masterpet-Blackhawk