BRIEF

• BlackHawk real food movement is all about eating food that improves our health, happiness and longevity

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• Design unit that will allow high stock holding, compact footprint, suitable for dog + cat for both, wet + dry food types, easily updatable signage for promotional activity, modular unit can be scaled from single 1-bay display to multiple 4-bay

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PROPOSAL

• BlackHawk brand activation unit was designed with a of key features to ensure it stood out from other brands

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• Lighting was introduced in a natural warm lumen (as opposed to a clinical white light) to ensure the “natural” aspect of the brand was maintained and delivered in store

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RESULT

• Concept proposal received excellent feedback and led to a high number of veterinarian clinics becoming stockists of the BlackHawk range.

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• Buy-in deals negotiated and over 400 units we produced for the entire Australian market

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• A strong impactful brand presence has been achieved with the premium display units.