Case Studies

BRIEF

  • Key client Price Attack approached SPOS to design and manufacture the store wide retail fixtures for a new male grooming concept launching in Australia – Tommy Gun’s.

  • Whilst the brief required the creation of bespoke display items for Tommy Gun’s, an important design consideration was to retain the benefits and  functionality of the existing Price Attack Wall Bay system but tailored to the theme of Tommy Gun’s – a retro barber shop from the 1930s Chicago - Golden Era.

  • Timings were tight – just three months were given from brief to installation at the inaugural Australian store in Brisbane.

PROPOSAL

  • In close collaboration with the client SPOS developed a suite of bespoke  items to engage customers and showcase the Tommy Gun’s product range.

  • This included an angled cut throat razor rack akin to a museum display of heritage product, a backlit product glorifier, shaving brush rack, a unique clipper/trimmer unit taking design cues from mobile phone displays and a simple yet effective gravity feed unit for hair wax and pomades, affectionately called the ‘tub slider’.

RESULT

  • In the opening month sales were the best ever for a Tommy Gun’s store worldwide and targets have been smashed in terms of store wide revenue and retail  product sales.

Tommy Gun's

PROJECT: storeinabox  MARKET: Barber Shop

Wallbay and retail fit-out system

Concept

Final Solutions In Store

Tommy Gun's utilises the SPOS 'Store in a Box' system

Client Feedback

‘In close collaboration with Nigel, Jess and the SPOS / iCandy team, we developed a range of exclusive fixtures for the retail area  of our Barbershop business. The response has been incredible, with overwhelmingly positive and enthusiastic feedback from our customers and suppliers alike.

 

The implementation of these displays has been fundamental to the success of this area of the business, with retail sales to date  tracking at 50% beyond what we had originally projected.

 

We couldn’t be happier with the design and execution, along with the dedication and high degree of attention to detail from  everyone involved. No task has ever proven to be too difficult, and it has always been clear that Nigel and the team take just as much pride in the success of this project as we do.‘

Sam Jarred

General Manager

Tommy Gun’s Australia

New Zealand
Phone +64 9 414 2210
Fax +64 9 414 2219

New Zealand Office

Unit 1, 7 Henry Rose Place, Albany
Auckland 0632

Walk-ins by Appointment Only

CONTACT US

JOIN OUR MONTHLY NEWSLETTER

© 2019 SPOS - Trusted by Australia & New Zealand customers for over thirty years.

Company

Services

Web Stores

Customer Portals